Fiotec’s page on Facebook got to 2,015 fans. This is a significant number, since there were 1,000 likes seven months ago. This is result of a daily work of engagement, with the disclosure of news published on the institution’s website, events, courses, awards, job vacancies and notices. The focus is meeting the interest of the target audience of the page, made mainly of professionals acting in the public health area, in addition to the science, technology and innovation areas. Nowadays, most of fans is female, aging from 25 to 34 years and living in Rio de Janeiro.
A recent research made by the company Socialbakers shows that 1/3 of the population of 201.1 million Brazilians uses the Facebook. This means that 64.8 million people access the social network in the country, which became the second in the world ranking in number of profiles, only behind the United States. These are data that encourage even more organizations to create their pages in social networks. In the Fiotec’s case, the history began in September 2011.
“An institution aiming at strengthening its brand and, mainly, prioritizing transparency, cannot be away from social media. Facebook, in addition to providing visibility to our activity, is a direct channel to the population, in favor of which we work after all. That was the strategy for creating the page”, commented Manuella Garcia, Fiotec’s journalist. At the same time, a profile of the institution was created in the Twitter, totaling 328 followers nowadays.
“The posts on Twitter follow the same logic. The difference is that this is about a more immediate channel, with short and direct messages, aimed at interaction”, said Garcia. Despite not having statistics with the same details as presented by the Facebook, the Fiotec’s profile grows continuously: from March 2013, 110 new followers were added. “This is a good number if we consider that Facebook is the social network of the moment and has been taking even the Twitter’s audience”, said the journalist.
Content
From the assumption that people visit and like pages on Facebook for accessing relevant contents, Fiotec’s Communication invests on informative posts, but, still visually attractive, that may call the fans attention. “Few people know, but one of the greatest indicators of Facebook is the metric ‘publication reach’, presenting very complete data on each post. This way, we are capable of knowing, for example, that the publications made in the week were accessed by almost 4,000 users. These are the information grounding the creation of campaigns and other news”, Garcia explained.
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